However, to make your videos easily discoverable on YouTube, it is Imperative to apply SEO or Search Engine Optimization. Good SEO ensures that users find your video more easily whenever they are looking for the topics that you cover. However, below are some of the best techniques that you can emulate to increase your YouTube SEO and therefore your video rankings:
1. Do Keyword Research
Let’s begin with an analysis of what keywords your target audience is using to look for your product or service. First, go to Google Keyword Planner or other mech such as TubeBuddy or VidIQ to find the most trending and relevant keywords. On the other hand, it is recommended to prefer so-called ‘long-tail keywords’ which are phrases or terms that are usually searched by a limited number of users.
2. Optimize Your Video Titles
Your video title is very important because it determines on the top performers who will get to watch your video. Edit your title to contain your primary keyword and if possible it should be placed right at the start. Ensure that the title is concise and exciting enough as this determines how people interact with the content ; ensure that the title does not exceed 60 characters as Google sometimes truncate lengthy titles.
3. Create Eye-Catching Thumbnails
Highly optimized thumbnail image can rise the videos click through rate (CTR) significantly higher than the normal rates. This should not be a blurry image, but a clear and colorful one with font sizes easily distinguishable to the eye. See to it that it relates well between your video content and the website.
4. Write Detailed Descriptions
The description helps YouTube make sense of your video and assists those seeking your content to find it. Your main keyword should appear within the first two lines and the description should offer a brief description of the video. Make it about 200 words long and use other keywords of its kind to ensure your video is seen by people who are interested in it.
5. Use Relevant Tags
Tags serve as means for sorting your video to ensure that it occupies the right niche in front of the audience’s eyes. It is advisable to use general tags accompanied by specific tags, including the main keyword and a set of the related words. Avoid using many tags, ideally, they should be within the range of 10 to 15 since it is easier to come up with concise and related tags.
6. Encourage Engagement
What is more important: The number of likes, comments and shares that a video has determines the ranking of the video on YouTube. The url should provide a compelling call to action to make the viewers like, comment and share your video. Post questions in your video that would lead to comments on those videos and use the write microinteraction to reply back to your viewers in the community.
7. Create Playlists
Categorize your videos by subjects to make it easier for users to locate particular videos and watch them with minimal distractions. Playlists help maintain the audience on your channel which boosts watch time which in tern boosts your search engine result page rankings. This is because it helps the customers search your playlist when they use the related keywords in the search bar.
8. Closed Captions enhancements and Subtitles Port believe addition
Closed captions help all of your viewers, and subtitles when helping YouTube to comprehend the content of your video. This will in turn create a good impression to the search engine and therefore highest rates results in ranking. For example, this tutorial uses YouTube’s auto-generated captions, but you can upload your own say if you prefer.
9. Promote Your Videos
Another approach is to utilize social media accounts, your website and other platforms where people can view your videos. Another form of traffic includes external traffic and your YouTube video can benefit from this as well. Place your video on your blog and link it to your blog posts, get it on other relevant forums and groups.
10. Monitor and Adjust
It is recommended that you should monitor the results that are available on YouTube Analytics from time to time to see the performance of your videos. Take into consideration such factors as watch time, view duration or any type of engagement with your video content. Deploy this kind of data to get an idea on what more needs to be done and what adjustments has to be made. Creating and updating relevant and informative content is one of the best practices for the SEO optimization.
Conclusion
It’s possible to enhance your optimisation options, thereby increasing your chances of ranking highly on YouTube and subsequently enjoying more views on the videos you publish. Some strategies for improving a video’s ranking include, Keyword optimization, title and description optimization, eye-catching thumbnail creation, and viewership engagement. You should inculcate the culture of continuous optimization of your strategy for increased effectiveness based on your analytics.
Read more –Editing Tips and Tricks to Enhance Your YouTube Videos