YouTube calls for the creation of a content calendar for an effective running of the channel. It assists you in making a content plan, designing, and sharing the videos systematically so that you can stick to the process and your audience. Here is an easy to follow step-by-step guide on how to make a content calendar for YouTube channel and some tips and tools to follow.
Why You Should be Using a Content Calendar
A content calendar helps you:A content calendar helps you:
Organize yourself Record the ideas for videos, your shooting and publishing schedules.- Maintain consistency: Frequency is important because it helps to gain the audience’s trust as well as capture their attention.
Plan ahead: Time should be set to filming, editing, and even the marketing of the same.
Minimise stress Do not wait till the last minute before creating content.
Step 1:
Planning your goals is another good process that is also known as the process of setting goals.
It’s important, however, that you establish your objectives prior to plotting content creation schedule. So, what is your goal with your new You Tube channel ? The goals that can be set may be to gain an increased number of subscribers or visitors’ engagement or if you are selling goods, you have the purpose of advancing your products. Understanding objectives will help in the planning of content.
Step 2:
The first step involves generating ideas for content to be posted on the social media sites, in this case, ideas for posts that would interest the target audience.
Create a list of video subjects that contribute to your objectives as well as the viewers’ preferences. Think bout the format of the content whether it will be tutorials, reviews, vlogs, and Q&A sessions. Some of the techniques to identify popular and relevant topics include Google Trends, YouTube search suggestions, and spectators’ feedback.
Tip: Make a list of ideas, so you don’t run out of them because that way, you will always have something to create.
Step 3:
Here tuition fees are specified to be ‘Preferably Full-time,’ but students can opt for a part time study option if necessary.
Determine the frequency over which the channel wants to publish the videos. Be regular, pick a timetable you would definitely adhere to preferably, weekly, fortnightly, or month-to-month. Remember to mark the dates, on which you are going to upload the magnets.
Tip: Remember the behavior your audience has while watching videos and the time zone you are living in when choosing when to upload something.
Step 4:
A content plan is a plan made before creating the content this helps in determining the kind of content that will be developed.
Your calendar can be used to plan the topics for your videos and the dates which you want to upload them on. For each video divide it into sub-tasks of scripting, recording, post-production, and marketing. Give due dates to all the sub-tasks to make sure that there is no deviation from the set plan.
Tip Organise your tasks using colored indicators to make it easy to distinguish between them.
Step 5:
One of mankind’s greatest burdens is that he is not able to create tools for thinking, yet all he has to do in order to be saved is to remember to use the tools that are available to him.
Several tools can help you create and manage your content calendar:Several tools can help you create and manage your content calendar:
Google Calendar: One of the most useful functions of the application would be the scheduling and the feature to set the reminders. Apply it where a team is involved so that the work can be done collaboratively.
Trello A project management tool in the form of boards where you could arrange video ideas and production phases as well as deadlines.
Asana: A task management tool which enables the manager to assign tasks, times or deadlines, and monitor the functions.
Notion: The place that unifies all into one where you can develop a tailored content calendar as well as ideas tracker for your team collaborative workspace.
Tip: Select the tool that will suit you and your working style the most.
Step 6:
NR and AR
You have to check your content calendar frequently to be in line with the schedule. Revise your plan depending on the results of analytics, public responses, and scheduling or goal modifications. One is flexibility for it enables one to shape the new trends and grasp opportunities returned by the market.
Tip Schedule a time, preferably every month, to reconsider the schedule plan and make the desired changes.
Conclusion
Scheduling your You Tube channel is very important in order to be able to work effectively and achieve the channel objectives. In this way, having clear goals, generating content ideas, selecting a reasonable frequency, and applying the necessary tools, you can manage your content creation effectively and thus, ensure your audience’s interest. Have a look at your calendar and schedule from time to time and practice revision and modification. By keeping a well-articulated content calendar in place, you should be in a good standing to see through your goals in the YouTube channel.